COUNTER Goes Nationwide!

Counter is officially available in ~1000 Targets across the US!

Tomorrow is the biggest day in the history of our frozen food brand, COUNTER.

Our high protein frozen meals, built from many of my most popular/loved recipes online, are now available to almost anyone across the country in Target!!

To make things even more exciting, we're also launching a brand new frozen meal - which is by far my favorite one to date.

3 CHEESE CHICKEN ALFREDO!!

This one will honestly blow you away.

Inspired by the viral high protein Alfredo recipes I've been posting for years, this one is made with real Parmigiano Reggiano, asiago, and blended cottage cheese (you don't even notice the cottage cheese is there).

Genuinely think this is the best tasting frozen meal on shelves, not even considering how insane the macros are.

Here's the full product launch list:

- 3 Cheese Chicken Alfredo

- Lazy Lasagna

- Taco Mac n' Cheese

- Jalapeno Popper Mac n' Cheese

- Beefy Queso Burritos

- Chicken Queso Burritos

All 6 products will be available in ~1,000 Target locations, ranging from New York, to Pennsylvania, to South Carolina, Florida, Arkansas, Texas, Colorado, Arizona, California, Washington, and more.

ALL THE PRODUCTS LAUNCHING ON MAY 4TH!

If you want the to see if it's in the Target near you, you can check the store locator on the COUNTER website.

This has been a pretty surreal journey so far. A ridiculously long list of challenges have stood in front of us, and it's taken years of building to get to this point. There were times we weren't sure this day would come, but we never lost sight of the vision - bring true indulgent, macro-friendly meals to the masses, for as low of a price as we possibly can. We want everyone to be able to eat these meals every day.

Thank you so much for your support. I say it a lot, but it is literally why these products are hitting shelves across the country tomorrow.

You've brought this to life. Thank you.

- Tom